We help B2B companies grow with clearer brand, stronger sales & marketing systems, and practical AI implementation
Our Services
Many B2B companies hit a point where growth becomes harder than it should be. Sales cycles slow, differentiation weakens, and teams rely too heavily on individual sales talent rather than a clear market advantage.
This work helps define where you truly win, why customers choose you, and how that story shows up consistently across the business. It’s not about brand positioning for its own sake - it’s about reducing friction in revenue and creating a clearer path to growth.
When sales and marketing aren’t designed to work together, effort turns into wasted motion and a fragile pipeline. Leads are questioned, handoffs break down, and growth depends on individual heroics rather than a repeatable system.
We can help to align targeting, messaging, roles, and ownership into a single revenue plan everyone follows. The result is better pipeline quality, stronger conversion, and more predictable growth driven by structure, not luck.
Most companies are already using AI - just inconsistently, inefficiently, and without clear standards. Tools multiply, experimentation happens in silos, and real productivity gains fail to scale.
We help organisations take control of AI by defining where it adds value, standardising use cases, and embedding shared working habits. The outcome is practical, cost-efficient AI adoption that improves everyday work without chaos, waste, or hype.
A brief intro…
Us+AI is a small, senior consultancy built for companies that want clarity, not noise.
Founded in early 2025 by Simon Law, Us+AI brings deep experience from working at WPP, alongside years advising B2B leadership teams on brand, growth, and go-to-market strategy.
We operate as a tight core team, led hands-on by Simon, and scale intelligently through a trusted network of contributors and advisors when needed. That means you get senior thinking by default, with access to broader capabilities - from decision intelligence and agentic marketing to creative and execution - when the challenge demands it.
We work hands-on with leadership teams to solve the problems that actually slow growth: lack of clarity; misaligned teams; and technology that isn’t being used well. Every engagement starts with diagnosis, not assumptions, so we focus effort where it will make the biggest difference.
We stay senior, practical, and close to the work, translating strategy into systems teams can use day to day. When broader capability is needed, we bring in trusted specialists from our network - always with clear ownership, tight scope, and a focus on outcomes over activity.
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